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Level Up Counters Competitor’s Claims

The cat is out of the bag! It started with ePLDT, Level Up’s mother company, releasing the revenue figures for Level Up in the first quarter of this year. Within a matter of days, one of our competitors made their own press release claiming that they’ve beaten Level Up and that they are now the local market leader in the industry.

Here’s the latest article posted on Hackenslash:

‘We’re neck and neck’ with IPVG — Level Up! CEO
05/16/08
Posted under Online

By Erwin Oliva
INQUIRER.net

LEVEL UP! Philippines CEO Jane Walker clarified Friday that the local game publisher is in a “neck and neck” battle with publicly listed IPVG Corp., a close rival, in the local gaming business.

Walker stressed that PLDT’s figures do not reflect its overseas, mobile game business, and advergaming, which when added up to the existing online game business, is “at par” with IPVG Corp.

“For the total Philippine operations, Level Up! Philippines is at par,” Walker said in an interview, stressing that Level Up!’s overseas and mobile game business are huge. Level Up! International, which is a privately held company, operates in Brazil and India.

Publicly listed firm IPVG Corp. said it has beaten the Philippine Long Distance Telephone Co.’s (PLDT) gaming company Level Up! in gaming revenues during the first quarter of 2008, according to IPVG Corp. CEO Enrique Gonzalez.

Gonzales reported that the company’s gaming business generated P124.60 million in gross revenues and profits of P57.13 million during the first quarter of 2008.

PLDT reported earlier that it has earned about P77 million in net revenues during the first quarter of 2008 from online games through subsidiary Level Up! Philippines. It also reported that the online gaming service revenues of Level Up! Philippines grew by 27 percent to P77 million.

Walker said that gross revenues of Level Up! Philippines, however, have reached more than P100 million, despite the closure of several online games in 2007 and this year.

Level Up! has also launched its mobile business recently.

Walker, however, said that Level Up! cannot release its overall revenues, including overseas and mobile gaming business. “I can only release what PLDT said,” she added.

Gonzalez said that IPVG gaming subsidiary IP e-Games has generated P92.92 million in net revenues during the first quarter, surpassing Level Up!’s figures.

He said gaming, which covers online and mobile gaming and some overseas licensing support services, has remained IPVG’s steady money earner because of the high margins it generates from online and mobile games.

The IPVG executive said “advergaming” or advertising generated from games has produced about P21 million in 2007.

Meanwhile, Walker said Level Up! Philippines’ advergaming revenues were not included in the reported net revenues. She explained that net revenues usually reflect the money they earn from selling pre-paid gaming cards to subscribers minus the discounts and taxes.

IPVG Corp. said its gaming subsidiary IP e-Games produced the biggest share of gaming revenues at P111.55 million, while recently acquired mobile content developer firm MegaMobile added P 1.39 million during the first quarter of this year.

IPVG Corp. also reported P11.66 million in “overseas” gaming revenues generated from “relicensing” gaming titles to Vietnam, Gonzalez said.

The earlier article showed the the competitor was drawing revenue from international business and even their mobile segment. If Level Up were to count the revenues of Level Up Brazil, Level Up India, Level Up Mobile, and Advergaming, then I don’t think there’s anything to talk about anymore.

It looks like this PR battle will never end! Abangan ang susunod na kabanata!!!

PS - Wag po tayo OT. :)

This entry was posted on Friday, May 16th, 2008 at 2:46 pm and is filed under Lead Article. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. 858 Views

24 Responses to “Level Up Counters Competitor’s Claims”

  1. They should know, TALK IS CHEAP.

  2. Business these days are really harsh

  3. -=Shikamaru=- on May 16th, 2008 at 3:42 pm

    Bossing Wauks,

    LU na mismo nag defend ng sarili nila that ““For the total Philippine operations, Level Up! Philippines is at par,” and “Walker said that gross revenues of Level Up! Philippines, however, have reached more than P100 million, despite the closure of several online games in 2007 and this year.”

    Pero bakit naman ganito ang systema sa Ragnarok, specially sa Valkyrie.. From the figures above it is indeed clear as the bright blue sky, that any technicalities nor diffuculties can be easily resolve using this HUGE RESOURCES….Of course, hindi naman lahat to e dapat mapunta lang sa isang games….But then, it is hard to ignore the FACT that the revenue is HUGE!

    Why not divert some of this resources for the added stability and to resolve problems tantamount to the dis satisfaction of your customers? Just wonderin’…..If im the CEO, i would definitely HALT TOO MUCH MARKETING and FOCUS our resources to the MOST IMPORTANT SERVICE….THE SATISFACTION OF MY GAMERS….Honeslty, LU is LU…it is already a household name..no need to Focus on too much Marketing…FOCUS on US!!!

    Just my opinion…..Ciao!

  4. prang abs cbn at gma ah hehe…

    pagandahan nlang nang service
    hindi padamihan nang players ^_^
    quality not quantity

  5. pinksoda&bluesoda on May 16th, 2008 at 4:23 pm

    Gnun, tablado ba kabila gg

  6. ok lang yan.. panalo naman sa serbisyo sa kbla ^^
    hanggang figures lang level up haha

  7. tama..ahahahah,,,ang LU wla pakielam sa mga nglalaro..

  8. Tama si shikimaru. Siguro kung mas aayusin ng LUG ang serbisyo nila at magfocus sa pagresolba ng maraming issues like poor CS service, instability of servers (like valkyrie) at too much lag in games, then mas lalaki pa siguro ang FIGURES na maipagyayabang nila against their competitors dahil maraming players ang maeengganyo maglaro uli.

  9. di lang nmn makikita sa figures kung sino ang leading eh, mas mkkta un sa service na ni pprovde ng compny =) pero sa nkkta ko sa lvlup this past months….. well hahahaha

  10. pakita nyo LUG na best kau sa mga online games, pero at first fix nyo muna mga bugs sa mga server para masmarami pang players ang ma enganyong mag laro ng online games nyo, baka bumalik din ang mga players ung mga nag quit ba. let’s say na legal na nga ung botting pero ang satisfaction ng mga players ung walang lag,walang delay sa chat , walang delay sa party etc.. sabihin na ntin kahit pano magkakaroon din nyan na mga problems pero wag namn ung may lag na naki sabay pa ung mga delay party,chat di ba
    I know na kaya nyo ma fix yan ^^..
    cheer ko na lang kau baka kulang sa cheering hehe^^.. cge opion ko lang yan huh.
    more power poh..

  11. LU parang MERALCO yan….alang paki sa mga customer nila hehe

    Cabal na pinag -uusapan ngaun at i’m pretty sure na pagtapos nitong 2008 RPC
    dami na mag q-QUIT na mga RO palyer…

    Wanna bet…………

  12. Perhaps some of these people are right. If they get an awesome gaming experience from LU, then no matter what PR stunts the competition throws at them, they’ll just shug ‘em off and keep playing LU’s games. I think it’s better to build on consumer loyalty than win a PR battle, don’t you think?

  13. pag umayus cgro LU..malamang babalik ang mga ro players na ngquit..ngquit lng nman cla dhil sa pngit n serbsyo

  14. kailangan siguro palitan ang ceo para maayos ang serbisyo =)) daming opportunity loss ng lu eh dahil sa bad customer service. lol swerte lang talaga lu at sila ang nauna at ang mga games na napili nila ay maganda talaga.

  15. sno ba competitor nang lu? at ano mga games nla???

  16. i think isa sa mga competitor nila ung e-games , at di ko na alam kung may iba pa sila competitor sa online gaming^^…..

  17. dapat malaman din ng gravity personel ng korea ung mga ganitong issue’s eh.
    then pag na ayos na ung service ng LU pati sa online games bugs cguro masasabi natin sa mga competitor ntin na “its pay back time” ^^…dba…, wala pang nga ung ragnarok 2 dami na rin naghihintay dun eh .. meron po lang me tanong kelan ba or kung may lalabas ba na movie ang ragnarok ?
    cge po ^^

  18. Dito nga sa Davao Lagi may event ang kalaban nyu like last week in Gaisano Mall davao there was really a crowd na pumunta tlga ang gamers. And as of Today sa Shoe Mart (SM matina Davao) may event nmn cla.. Let me ask you when was the last time you have an event in Davao? To the fact Davao is one of the biggest city that plays Ragnarok. Just my opinion lewl

  19. Good service lang po.

    That’s the least you could give to us, your loyal patrons.

  20. OT: Hay naku, anong silbi ng figures na yan kung di naman mapaganda ang service. Valkyrie and other servers are swarming with bots. pRO + Smartbro sucks bigtime. Super lag as usual. Para kang nanonood ng slow-mo video at minsan pa stop and go. haysh… T_T

  21. HELP!!!! Nawala yung hasty sandals ko sa mailbox. Nagtry ako gumawa ng new ticket sa customer support page kaso ayaw naman tanggapin yung incident date ano ba yan.

  22. The Angel-Killer on May 19th, 2008 at 10:13 am

    hahaha! i like this one::

    quoted from the article: “Abangan ang susunod na kabanata!!!”

    its like GMA VS ABS-CBN..hahahahaha pero like they say, in business, the war will never end unless one falls back :p owell, that’s life haha

    hmmm, kuya wauks, i do believe that LU! is doing what it can do to keep the best of its games right? pro sana namn, kng may issues lng, ma-aadress agad ng LU!..its somthing that you guys haven’t mastered completely..yet.

    @S P Y :: the competitor my friend, is IP e-games. they hold games like RAN, o2Jam, etc.

  23. damn that competitors like E-Games coz they claimed that they are number 1 in online gaming lolz pinakita pa ni wauks ung picture na to see is to believe diba asa talaga yan competitor na yan

  24. PR PR PR…

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